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Product Videos Increase Conversions

When potential customers see a video related to your product, they feel more confident making an informed decision and are more likely to purchase it than if they had just read reviews or watched images alone. This is because videos give people a sense of who you are as a brand, which makes them feel comfortable buying from you instead of feeling like they’re taking a risk by doing so. Plus, visual content tends to be much easier for viewers to process than text-based content such as reviews or product descriptions – so it makes sense that consumers would respond better when they have both types of information at their disposal in order.