Amazon Coupons – A 2023 Prime Day Guide For Amazon Brands

As an Amazon seller, you’re always looking for effective strategies to boost your sales and increase visibility. One powerful tool at your disposal is Amazon coupons. By offering discounts to customers, you can attract more buyers, drive traffic to your listings, and ultimately increase your sales.

In this comprehensive guide, we will explore the ins and outs of using Amazon coupons strategically, with a focus on Prime Day 2023 (11th -12th July). Whether you’re an experienced seller or just starting out, this FBU coupons & vouchers guide will provide you with valuable insights on how to make the most of coupons to maximize your success on Amazon.

Understanding the Power of Coupons

Amazon coupons are digital vouchers that customers can clip to receive discounts on your products. When customers see a coupon on your product detail page, it immediately grabs their attention and incentivizes them to make a purchase.

As a seller, you have the ability to create and manage these coupons through your Seller Central account. However, it’s essential to use them strategically to ensure they align with your business goals and maintain profitability.

Setting Up Your Coupons…A Step-by-Step Guide

To get started with Amazon coupons, follow these simple steps –

  1. Access Seller Central – Log in to your Amazon Seller Central account.
  2. Navigate to Coupons – Locate the “Advertising” tab and select “Coupons” from the dropdown menu.
  3. Choose Products – Select the products you want to offer discounts on. You can choose specific SKUs or ASINs, or opt for entire product ranges.
  4. Determine the Discount – Decide whether you want to offer a percentage off or a fixed amount off the product’s price. It’s important to strike a balance
    between an attractive discount for customers and maintaining profitability.
  5. Set a Budget – Establish a budget that covers the cost of redeemed coupons, including any associated redemption fees.
  6. Review and Submit – Carefully review all the details of your coupon, agree to the terms, and submit it for approval.

By following these steps, you’ll be well on your way to creating effective coupons that drive sales and boost your brand visibility on Amazon.

Best Practices for Using Amazon Coupons

To make the most of your coupon campaigns, consider the following best practices below…

  1. Be selective in choosing which products to offer coupons for. 

Focus on products with good profit margins, those that could benefit from increased visibility, or those aligned with seasonal trends. By targeting the right products, you can maximize the impact of your coupons and drive sales.

  1. Optimal Discount Levels

Strike a balance between offering an attractive discount to entice customers and maintaining a reasonable profit margin. Avoid deep discounts that may erode your profitability. Experiment with different discount levels to find the sweet spot that generates the most sales while still ensuring a healthy profit.

  1. Timing is Key

Timing your coupon promotions strategically can significantly impact their effectiveness. Consider aligning your coupons with holidays, special events, or peak buying seasons to maximize their impact. For example, Prime Day 2023 is an ideal opportunity to run coupon campaigns and take advantage of the increased traffic and sales on Amazon.

  1. Tracking Performance

Regularly monitor the performance of your coupons using Amazon’s tracking tools. Analyze metrics such as redemption rates, conversion rates, and overall sales impact to assess the effectiveness of your coupon campaigns. This data will help you fine-tune your coupon strategies and make data-driven decisions to optimize your sales.

Avoiding Potential Pitfalls

While coupons can be a powerful sales driver, it’s important to approach them with caution to avoid potential pitfalls. Here are a few things to keep in mind

  1. Discount Erosion
    Offering coupons too frequently or on all products can create a perception that your products are consistently discounted, potentially diminishing their perceived value. Be strategic in selecting which products to offer coupons for, and avoid overusing coupons to maintain the value of your products.
  2. Profitability Considerations

When setting prices for your products, ensure that your product pricing accounts for the discounts offered through coupons. Setting prices too low without considering the coupon discount could lead to reduced profitability. Take into account the coupon discount when determining your product pricing strategy.

  1. Over-reliance on Coupons

While coupons can be a valuable tool, relying too heavily on coupon promotions may condition customers to expect discounts. This can make it challenging to sell products at regular prices in the future. Use coupons strategically as part of your overall sales and marketing strategy, but don’t solely rely on them for long-term success.


Amazon coupons are a powerful tool that, when used strategically, can help you boost your sales, attract customers, and increase your brand visibility on the platform. By following the best practices outlined in this guide, you’ll be well-equipped to make the most of your coupon campaigns on Prime Day 2023 and beyond.

Remember to be selective in choosing which products to offer coupons for, set optimal discount levels, time your promotions strategically, and regularly track and analyze performance. With these strategies in place, you’ll be on your way to maximizing the potential of Amazon coupons and achieving success as a UK brand on the platform.

If you need assistance with managing your Amazon account or creating effective coupon campaigns that work alongside PPC, consider reaching out to us at FBU Solutions, we specialize in helping UK brands navigate the platform and optimize their sales strategies. With our expertise, you can take your coupon campaigns to the next level and drive even greater success on Amazon.

Remember, with the right approach and strategic execution, Amazon coupons can be a game-changer for your business. Start planning your coupon campaigns for Prime Day 2023 and get ready to boost your sales and grow your brand on Amazon.

*FBU Disclaimer* This article is intended for educational purposes only.

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